Varsity Brands

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Varsity Brands News

Varsity Yearbook’s Press Pass Academy Kicks Off With Exciting Debut at High School National Championships

Varsity Brands proudly launched its inaugural Press Pass Academy through Varsity Yearbook, Press Pass Academy, an exclusive hands-on journalism and media experience for high school students.

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Over $257,000 for St. Jude Children's Research Hospital through Friday Night Live at CHEERSPORT National All Star Championship

February 20, 2025

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Varsity Spirit Announces Champions of Game Day Live and Pep Band Divisions at 2025 High School National Championships

February 20, 2025

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2025 UCA National High School Cheerleading Championship Honors Top Teams

February 12, 2025

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2025 UDA National Dance Team Championship Honors Top Teams

February 3, 2025

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Varsity Brands Strengthens Leadership Team with Two Key Executive Appointments

February 5, 2025

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2025 UCA & UDA College Cheerleading and Dance Team National Championship Honors Top Teams

January 21, 2025

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Varsity Spirit Launches VARSITY - New Activewear Collection

January 13, 2025

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Varsity Brands Partners with Snap! Mobile to Supercharge Fundraising for Sports, Cheer, Dance, and Band Nationwide

January 7, 2025

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Varsity Brands' BSN SPORTS Announces Official Partnership with League One Volleyball Ahead of Pro League Debut

December 11, 2024

BSN SPORTS Names Southwestern Community College Softball Coach Danny Jensen Winner of the Second Annual #DunkdChallenge

November 19, 2024

Varsity Brands Launches Employee Ownership Program, Making All Employees Co-Owners of the Company

November 12, 2024

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Build-A-Bear Unveils Unique Collaboration with Varsity Spirit as Cheerleading’s Popularity Skyrockets

October 3, 2024

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BSN SPORTS Kicks Off Its 2nd Annual #DunkdChallenge to Celebrate Coaches Nationwide & Support St. Jude

October 1, 2024

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KKR Completes Acquisition of Varsity Brands from Bain Capital and Charlesbank

August 26, 2024

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Varsity Brands Unveils Expanded Unified Hub for Comprehensive Education and Training

August 6, 2024

Former Olympian and Mental Health Advocate Allison Schmitt Launches SURGE Together Curriculum & Webinar

July 17, 2024

Varsity Brands Appoints Chief Security Officer and Invests in Additional Safety & Security Efforts Initiatives

June 26, 2024

Varsity Brands publishes results of study exploring connections between school spirit and student achievement

June 24, 2024

BSN SPORTS debuts SURGE, new program empowering girls to stay in sports

March 20, 2024

Varsity Spirit announces inaugural DI and DII National School Spirit Championships

March 6, 2024

Over $1 Million Raised for St. Jude through Friday Night Live at All Star Championship

February 26, 2024

Varsity Spirit reveals new yearbook division

January 25, 2024

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