Varsity Brands

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Varsity Brands News

Varsity Brands Launches Employee Ownership Program, Making All Employees Co-Owners of the Company

Varsity Brands announces the launch of an employee ownership program, Varsity Brands Ownership Program, that makes more than 7,200 employees co-owners of the company.

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Varsity Brands Strengthens Leadership Team with Two Key Executive Appointments

February 5, 2025

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2025 UCA & UDA College Cheerleading and Dance Team National Championship Honors Top Teams

January 21, 2025

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Varsity Spirit Launches VARSITY - New Activewear Collection

January 13, 2025

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Varsity Brands Partners with Snap! Mobile to Supercharge Fundraising for Sports, Cheer, Dance, and Band Nationwide

January 7, 2025

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Varsity Brands' BSN SPORTS Announces Official Partnership with League One Volleyball Ahead of Pro League Debut

December 11, 2024

BSN SPORTS Names Southwestern Community College Softball Coach Danny Jensen Winner of the Second Annual #DunkdChallenge

November 19, 2024

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Build-A-Bear Unveils Unique Collaboration with Varsity Spirit as Cheerleading’s Popularity Skyrockets

October 3, 2024

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BSN SPORTS Kicks Off Its 2nd Annual #DunkdChallenge to Celebrate Coaches Nationwide & Support St. Jude

October 1, 2024

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KKR Completes Acquisition of Varsity Brands from Bain Capital and Charlesbank

August 26, 2024

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Varsity Brands Unveils Expanded Unified Hub for Comprehensive Education and Training

August 6, 2024

Former Olympian and Mental Health Advocate Allison Schmitt Launches SURGE Together Curriculum & Webinar

July 17, 2024

Varsity Brands Appoints Chief Security Officer and Invests in Additional Safety & Security Efforts Initiatives

June 26, 2024

Varsity Brands publishes results of study exploring connections between school spirit and student achievement

June 24, 2024

BSN SPORTS debuts SURGE, new program empowering girls to stay in sports

March 20, 2024

Varsity Spirit announces inaugural DI and DII National School Spirit Championships

March 6, 2024

Over $1 Million Raised for St. Jude through Friday Night Live at All Star Championship

February 26, 2024

Varsity Spirit reveals new yearbook division

January 25, 2024
Varsity Spirit and Corkcicle drinkware line

Varsity Spirit and Corkcicle announce collaboration

January 17, 2024

BSN SPORTS donates $275k worth of equipment to Beat the Streets

December 20, 2023
BSN SPORTS earned Front Office Sports' Best Employers in Sports award in 2023

BSN SPORTS earns ‘Best Employers in Sports’ award

December 5, 2023

Varsity Beauty products, including lip gloss, hair spray and eyeshadow

Varsity Spirit unveils beauty line created for performance athletes

December 4, 2023

BSN SPORTS secures first-ever partnership with USA Water Polo

October 31, 2023
BSN SPORTS Dunkd Challenge logo

McAllen High School Coach Patrick Arney named inaugural Dunkd Campaign Winner

October 6, 2023

Varsity Brands logo including BSN SPORTS and Varsity Spirit

Varsity Brands completes sale of Herff Jones Graduation Business

October 2, 2023

Varsity Brands and Atlas Holdings Announce definitive agreement for the sale of Herff Jones Graduation Business

September 5, 2023
Varsity Brands Educator Empowerment Summit Logo

Varsity Brands Unites Educators to Elevate Mental Health in Schools

August 14, 2023

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