Varsity Brands

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Spirit

The driving force of spirit and experiences

Varsity Spirit is the global leader for all things spirit, including cheerleading, dance teams, performing arts, and yearbook. Through pioneering uniform innovation, as well as educational camps, clinics, and competitions, we positively affect more than a million athletes each year. With a focus on safety, entertainment, and school leadership, Varsity Spirit has been dedicated to celebrating spirit since 1974.

Wear more than a uniform. Choose Varsity for every way you lead

Find Your Fashion Rep

Wear the mark of a leader

Our uniforms and apparel are meticulously designed with comfort in mind by one of our 300+ sales reps within your local community. Quality and customization are stitched into every garment Varsity Spirit makes, including our innovative Varsity Band Wear and uniforms crafted by Stanbury.

Unrivaled in training camps and competitions

Varsity Spirit is the largest camper operator in the world. Each summer, more than 350,000 young people engage in our cheer, dance, and band camps and clinics. We offer a diverse range of camp types and programs suitable for all skill levels, designed to prepare individuals and teams for peak performance at one of the 600+ regional and national competitions we host every year in partnership with companies like Disney®, ESPN, and CBS Sports.

Real beauty for real athletes

Available for purchase in Spring 2024, the Varsity Beauty collection, created in partnership with Batallure Beauty, includes makeup, skincare, fragrance, and haircare products inspired by and designed for the needs of spirit athletes.

Your story is our story

Preserve the cherished memories, friendships and experiences of the academic year in an unforgettable and timeless way with Varsity Yearbook. Our yearbook professionals offer unparalleled adviser support, offering both curriculum and production tools through our proprietary industry-leading page creation software, eDesign.