IMPACT Program

Transform your school. Change a life.

Schools are actively seeking strategies to boost student engagement, increase campus pride, connect with communities, and build the confidence that equips young individuals for a bright future. The transformative effect of school spirit and engagement is clear – together, we can change lives.

Why School Spirit Matters

The power of partnership

The Varsity Brands IMPACT School Partnership Program provides schools with access to tailored solutions that harness the unique strengths of our divisions — BSN SPORTS and Varsity Spirit. Our program is designed to enhance school pride, boost student engagement, and foster community spirit.

Learn more about IMPACT

Creating belonging with school branding

We dedicate ourselves to meticulously designing, developing, and launching your school’s unique brand with the utmost care, creating a cohesive and vibrant school identity.

Learn about School Branding

Empowering students with character education

Varsity Brands equips educators with inspiring a video series and student resources to foster school-wide connections and prioritze mental health across the school.

Learn about Character Education

Connecting communities through philanthropy

Rally your school and instill the importance of giving back through our philanthropic partnership with St. Jude Children’s Research Hospital. St. Jude Game Day is a turnkey initiative that brings communities together through a school-wide fundraiser, directly benefiting the children at the hospital.

Learn about St. Jude Game Day program

Building spirit from the ground up

Varsity Brands' New School Program specializes in serving new schools, the construction or renovation of existing schools, and the consolidation of schools. Our team of experts is dedicated to guiding you through your specific timeline, ensuring a seamless and successful experience from start to finish.

New School Program

The photograph was produced by Michael Galindo on February 12th, 2015

Brandi Hosack

W. Charles Akins High School Principal

Our experience with Varsity Brands (IMPACT program) was simply outstanding. It was an incredibly smooth process from start to finish. We could not be more pleased with our new mascot and logo!

Todd Spinner

Olentangey Berlin High School

Without Varsity Brands and the IMPACT Program, we would just be another high school.