Yearbooks: Capturing the Spirit of Every Generation

As we celebrate National Yearbook Week, I’m reminded that yearbooks are more than collections of photos—they are time capsules. Yearbooks capture the spirit, achievements, and unforgettable moments that define each school year, preserving them for generations to come. They offer a snapshot of a time in students' lives when friendships were forged, milestones reached, and school pride soared. Yearbooks serve as lasting symbols of what it means to belong, to contribute, and to be part of something bigger than yourself.

Thank you to all the yearbook staffers and advisers – the people behind the books - for pouring your creativity, dedication and hard work into bringing these cherished keepsakes to life. Your efforts capture the heart of school spirit, preserving it for generations to come. We celebrate not only the finished yearbooks but the skills and experiences staffers gain along the way, year after year.

At Varsity Brands, we know that school spirit is the heartbeat of the student experience and yearbooks capture that spirit in a way that is truly timeless. When opened years later, they transport us back in time. They remind us of where we came from, who we were, and how much we’ve grown. Each page holds the friendships we made, the teams we cheered for, and the memories that will stay with us forever.

In the spirit of this celebration, we’ll be doing something fun. We’ll be sharing pictures of our leadership team from our own yearbooks, highlighting our journeys and showing how school spirit has shaped us both personally and professionally. From throwback hairstyles to first sports teams and senior superlatives, you’ll get a glimpse into our past. It’s a great reminder that no matter where life takes us, the spirit of those school days stays with us.

As we mark National Yearbook Week, let’s take a moment to reflect on the role these time capsules play. They serve as a powerful reminder of the impact schools have in shaping not just academic success but lifelong connections and character.

Let’s celebrate the past, present, and future of school spirit—one yearbook page at a time.