Celebrating the Spirit of the Olympics: A Reflection on Varsity Brands’ Commitment to Team Sports and Cultural Unity

As the world unites to witness the grandeur of the Olympics, we are reminded of the incredible power of team sports. The Olympics, from basketball and swimming to gymnastics and the potential inclusion of cheerleading in the future, is a testament to the spirit of unity and excellence that drives athletes and nations alike. It is the most-watched event globally, captivating audiences with its showcase of athletic prowess, cultural exchange, and the unifying power of sports. The Olympics brings people together, creating a sense of shared experience and community.

Team sports at the Olympics highlight virtues such as dedication, teamwork, and resilience. They influence perceptions of countries and individuals, often becoming a source of national pride and personal inspiration. The Olympics bring together cultures from around the world, creating a melting pot of traditions, languages, and shared experiences. This intersection of sports, music, and culture is exemplified by moments like Snoop Dogg acting as a special NBC Olympics correspondent or Flavor Flav, the Hall of Fame rapper, signing an unprecedented five-year sponsorship deal as the official hype man for the USA Water Polo Women's and Men's National Teams. These unique collaborations aim to elevate the visibility and excitement surrounding these sports in the United States.

One moment that symbolizes the enduring impact of the Olympics is when LeBron James remained at the Eiffel Tower Stadium with his family while the rest of the 12,000 spectators left after an extended weather delay. Despite the empty stadium, James stayed to watch the USA win a close beach volleyball match against China, a testament to the unwavering commitment of athletes and fans to the spirit of the Olympics.

This year, the Paris 2024 Olympics mark a historic milestone as the first Olympic Games with equal representation of male and female athletes on the field of play. This achievement underscores the progress we have made towards gender equality in sports and highlights the importance of empowering female athletes. At Varsity Brands, we are proud to support this movement through initiatives like the SURGE program. Launched earlier this year, SURGE aims to empower female athletes by providing coaches with online tools to build self-esteem and confidence and prioritize mental health. We are committed to this cause and proud to be part of the change in the sports industry.

The SURGE program includes webinars, specialized curriculum, and resources designed to support the physical, mental, and emotional needs of female athletes. With the involvement of Allison Schmitt, World Champion and 4x Olympian, as the program’s honorary Chief Empowerment Officer, we are committed to creating an environment where female athletes can thrive both in and out of sport.

At Varsity Brands, we understand the importance of these experiences. Our mission is to cultivate the power of experiences through team sports, recognizing that these moments shape the lives of young athletes. The sense of belonging, the joy of victory, and the lessons learned from competition are invaluable. The Olympics create an unparalleled experience, one that echoes our commitment to fostering a supportive and dynamic environment for students.

As we cheer on our athletes and celebrate their achievements, let’s remember the deeper impact of these games. They remind us of the shared human spirit and the extraordinary potential that lies within teamwork and perseverance. At Varsity Brands, we remain dedicated to nurturing these values in schools across the nation, ensuring that every student has the opportunity to experience the transformative power of sports.

Here's to the Olympic spirit and the incredible journey of every athlete. Together, we can continue to build a future where the virtues of team sports and the power of experiences enrich the lives of all young people.