Kurt Hagen

Chief Innovation Officer

Kurt Hagen is the Chief Innovation Officer for Varsity Brands and has over 30 years of experience in driving transformative technology solutions. As CIO, Kurt fosters a culture of innovation and leads the company’s efforts to continually drive creative growth and remain at the forefront of technology advancement in the industry.  

Before assuming the role of CIO at Varsity Brands in February 2021, he held the same role for BSN SPORTS following an expansive career with Fossil, Inc., where he set up their European headquarters and distribution centers and led the crucial functions of sales, marketing, purchasing, and eCommerce. In his 15 years with BSN SPORTS, Kurt played a pivotal role in successfully launching the company's major platforms like My Team Shop and Team Art Locker. He attended Texas Christian University where he earned a degree in marketing.