Justin Kentor

Chief Strategy Officer

Justin Kentor is the Chief Strategy Officer for Varsity Brands, joining the company in 2019. He is responsible for the strategic integration of new initiatives and the overall development and execution of the company’s business and growth strategies. 

With more than 18 years of experience, Justin has made marked impacts at global leaders, including Nike, BCG, an energy investment bank, and energy/software companies. At Nike, he was responsible for driving the Activity Digital Commerce roadmap for two major activity apps and led strategy and business operations for Nike's integrated digital efforts. During his time at BCG, he provided valuable advice to consumer and technology clients on growth and cost-mitigation strategies. Prior to attending Harvard Business School, he gained valuable financial expertise as an equity research analyst at an energy-focused investment bank. Justin also holds a degree in finance from The University of Texas.