Adam Blumenfeld

Chief Executive Officer

Adam Blumenfeld is Varsity Brands' Chief Executive Officer. Prior to being named CEO in 2017, Adam served in the same role at BSN SPORTS beginning in 2007 and guided the brand to its current position as the nation's largest provider of highly customized sports goods and apparel.  

Before joining BSN SPORTS, he served in several roles at Sport Supply Group, including as its President. Blumenfeld holds a B.A. in English from Tulane University. As CEO, Adam is responsible for setting Varsity Brands' strategic direction and leading the development of the organization's long- and short-term strategies.